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  • 14k Gold Plated ELROI Bracelet

    14k Gold Plated ELROI Bracelet

    14k Gold Plated ELROI Bracelet

    Regular price $29.00 USD
    Regular price Sale price $29.00 USD
    Unit price /  per 
  • 14K Gold Plated ELROI Bracelet (6 mm)

    14K Gold Plated ELROI Bracelet (6 mm)

    14K Gold Plated ELROI Bracelet (6 mm)

    Regular price $33.00 USD
    Regular price Sale price $33.00 USD
    Unit price /  per 
  • 14k Gold Plated ELROI Bracelet with Colorful Accent Beads (6 mm)

    14k Gold Plated ELROI Bracelet with Colorful Accent Beads (6 mm)

    14k Gold Plated ELROI Bracelet with Colorful Accent Beads (6 mm)

    Regular price $43.00 USD
    Regular price Sale price $43.00 USD
    Unit price /  per 
  • 14k Gold Plated ELROI Bracelet with Colorful Bead Accents (5 mm)

    14k Gold Plated ELROI Bracelet with Colorful Bead Accents (5 mm)

    14k Gold Plated ELROI Bracelet with Colorful Bead Accents (5 mm)

    Regular price $39.00 USD
    Regular price Sale price $39.00 USD
    Unit price /  per 
  • 14k Gold Plated “You’re Priceless” Cuff

    14k Gold Plated “You’re Priceless” Cuff

    14k Gold Plated “You’re Priceless” Cuff

    Regular price $37.00 USD
    Regular price Sale price $37.00 USD
    Unit price /  per 
  • Beige ELROI Tote with Black Handles

    Beige ELROI Tote with Black Handles

    Beige ELROI Tote with Black Handles

    Regular price $25.00 USD
    Regular price Sale price $25.00 USD
    Unit price /  per 
  • Black ELROI LOVES SEATTLE Tote

    Black ELROI LOVES SEATTLE Tote

    Black ELROI LOVES SEATTLE Tote

    Regular price $25.00 USD
    Regular price Sale price $25.00 USD
    Unit price /  per 
  • Camo ELROI Dad Cap

    Camo ELROI Dad Cap

    Camo ELROI Dad Cap

    Regular price $37.00 USD
    Regular price Sale price $37.00 USD
    Unit price /  per 
  • Camo “But God” Dad Cap

    Camo “But God” Dad Cap

    Camo “But God” Dad Cap

    Regular price $37.00 USD
    Regular price Sale price $37.00 USD
    Unit price /  per 
  • Cream + Black ELROI Structured Cap

    Cream + Black ELROI Structured Cap

    Cream + Black ELROI Structured Cap

    Regular price $39.00 USD
    Regular price Sale price $39.00 USD
    Unit price /  per 
  • ELROI Dad Baseball Cap 1st Edition

    ELROI Dad Baseball Cap 1st Edition

    ELROI Dad Baseball Cap 1st Edition

    Regular price $33.00 USD
    Regular price Sale price $33.00 USD
    Unit price /  per 
  • Royal Blue ELROI Dad Cap

    Royal Blue ELROI Dad Cap

    Royal Blue ELROI Dad Cap

    Regular price $37.00 USD
    Regular price Sale price $37.00 USD
    Unit price /  per 
  • Royal Blue ELROI Structured Cap

    Royal Blue ELROI Structured Cap

    Royal Blue ELROI Structured Cap

    Regular price $39.00 USD
    Regular price Sale price $39.00 USD
    Unit price /  per 
  • Royal Blue “41” Cap

    Royal Blue “41” Cap

    Royal Blue “41” Cap

    Regular price $39.00 USD
    Regular price Sale price $39.00 USD
    Unit price /  per 
  • The Dainty Pearl Necklace (7-8 mm)

    The Dainty Pearl Necklace (7-8 mm)

    The Dainty Pearl Necklace (7-8 mm)

    Regular price $40.00 USD
    Regular price Sale price $40.00 USD
    Unit price /  per 
  • The Dainty Pearl Necklace with Colorful Accents (7-8 mm)

    The Dainty Pearl Necklace with Colorful Accents (7-8 mm)

    The Dainty Pearl Necklace with Colorful Accents (7-8 mm)

    Regular price $50.00 USD
    Regular price Sale price $50.00 USD
    Unit price /  per 
  • The Statement Pearl Necklace (10-11 mm)

    The Statement Pearl Necklace (10-11 mm)

    The Statement Pearl Necklace (10-11 mm)

    Regular price $50.00 USD
    Regular price Sale price $50.00 USD
    Unit price /  per 
  • The Statement Pearl Necklace with Colorful Accents (10-11 mm)

    The Statement Pearl Necklace with Colorful Accents (10-11 mm)

    The Statement Pearl Necklace with Colorful Accents (10-11 mm)

    Regular price $60.00 USD
    Regular price Sale price $60.00 USD
    Unit price /  per 
  • Updated Black ELROI Dad Cap

    Updated Black ELROI Dad Cap

    Sold out

    Updated Black ELROI Dad Cap

    Regular price $37.00 USD
    Regular price Sale price $37.00 USD
    Unit price /  per 
    Sold out
  • Variety Pack Black + White Gel Pens

    Variety Pack Black + White Gel Pens

    Variety Pack Black + White Gel Pens

    Regular price $15.00 USD
    Regular price Sale price $15.00 USD
    Unit price /  per 

Fully Seen. Fully Loved.

WHO THE HECK IS ELROI?

There's a story in the Bible of a woman, Hagar, who is put in a terrible position, abandoned, cast out, treated as if she's meaningless. Her larger story is multi-dimensional. But to distill the chapter that relates most to ELROI—after being forced out of her home, she flees to the desert with her young son and cries out to God. In the midst of her despair, God reminds her that no matter who else does, He will care for her. She recognizes that although others abandoned her, she's not alone, without help, worthless—because He is Jehovah El Roi (ELROI)--the “One Who Sees [Her]” (God “who sees me” Genesis 16:13) and cares for her.

At times in my life, despite being inwardly confident and even outwardly accomplished—I've found myself feeling totally unseen, not enough, too much. It's something, like Hagar, that I believe a lot of us can relate to at least during some chapter in our lives.

And while we may feel alone, unseen or be experiencing “desert” in life, we can be built up with enduring hope, unshakable confidence and deep joy that no matter how much we feel we’re failing or succeeding, who appreciates and understands us or doesn't, who has rejected or accepted us, what our past has held or what we see in our future-God-the creator of the very universe and the only One who truly SEES US FULLY, LOVES US FULLY.

He sees you fully. You are seen.

He loves you fully. You’re BELOVED.

That is who EL ROI is—the One who sees, meets and loves us even, and especially, in our deserts. And that is what ELROI the brand is about—a tangible reminder that Jesus sees and loves us entirely, an encouragement to do everything we can to truly see, meet and love each other and an easy conversation opener about the unshakable life-giving love He has for each and every one of us even before we know Him or if we ever love Him back.

5% of every sale is donated to Love Does—supporting children in orphanages and women in tough positions without help.

[All products are currently in pre-launch and small batch]

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